TourMaG : How is Quimbaya doing? Claudia Terrade: The global covid-19 pandemic that hit us forced us to reorganise and reinvent ourselves. Although this unprecedented crisis has left its mark, it has also taught us things that we need to capitalise on.
TourMaG: How is Quimbaya doing?
Claudia Terrade: The global covid-19 pandemic that hit us has forced us to reorganise and reinvent ourselves. Although this unprecedented crisis has left its mark, it has also taught us things that we need to capitalise on.
Quimbaya was built 36 years ago, year after year. After the pandemic, we had to reactivate everything at the same time. Our presence in 11 destinations in Latin America didn't make this restart easy. It's not easy to reopen 11 countries simultaneously, especially as not all the destinations behaved in the same way. We have rebuilt the company around the destinations' recovery.
TourMaG: Have you been able to rebuild the teams?
Before the pandemic, Quimbaya Latin America had 160 employees. Today we have 60. We are fully staffed in Costa Rica, Mexico, Brazil, Peru and Ecuador. Little by little, we are rebuilding the teams as needs arise. Recruitment is complicated. In Latin America, a lot of tourism employees have changed jobs.
TourMaG: Which countries are doing well and which are finding it harder?
In Costa Rica, the recovery is unimaginable, extraordinary. Mexico, which is a major tourist destination, is also doing well. Another big surprise is Argentina, which is attracting travellers despite its economic difficulties. Ecuador, Brazil and Colombia also remain pillars of our production. These destinations are safe bets.
We've always been involved in sustainable and socially responsible tourism without realising it. We cannot develop our activity without doing so responsibly, without benefiting the local people and the host countries.
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You know those travel moments that stay with you forever? At Quimbaya Latin America, we’ve always believed that a true journey isn’t measured in kilometers traveled, but in human connections and shared experiences.
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At Quimbaya Latin America, we have always been dedicated to offering unique travel experiences, respecting local cultures and minimizing our environmental impact. Today, we are proud to announce a new milestone in our commitment to more sustainable tourism: the achievement of the TourCert Qualified certification.
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Today we're going to ‘Talk Philosophy’, a great subject that's close to our hearts! Since 1987, Quimbaya Latin America has embodied the passion for travel in Latin America with an authentic, warm and deeply human approach.
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