Face to face with Claudia Terrade - Greed & Resilience

A fascinating interview between our CEO and our partner HUG magazine

2024-10-07
Introduction

Introduction

Following the example of Thomas Cook and the first great voyages, Claudia Terrade is the pioneer of great voyages in Latin America. 37 years ago, she created her first trips for works councils, and as fate would have it, she developed her DMC business specializing in this region of the world under the brand QUIMBAYA LATIN AMERICA. Strong for having opened offices in each country of Central and South America, thousands of travelers, mostly French, discovered the new world of Christopher Columbus and beyond. The most important French tour operators, as well as many travel agencies doing "à la carte", entrusted him with their production. If Quimbaya is the major player in Latin destinations, it certainly does not have exclusivity, and in this immense playground, the place is there for those who will know how to honor these cultures. But greed and boldness in our industry exists, as does the fear of no longer existing. The post-Covid period reveals the embezzlement of all parties, without any loyalty, betrayals are legion. We have heard such an insult to the values of the evanescent concept of "the family of tourism", and we wanted to know more to share this bad adventure with you - for all intents and purposes - by meeting Claudia Terrade.

Current State of Quimbaya

1/ Claudia, after "winds and tides", Covid and political instability in Latin America, how are you? How is Quimbaya doing?

Quimbaya is doing very well! By strengthening our values and strengths and adapting to the new needs of our different markets, we have managed to get back on track.

We have worked hard to rebuild ourselves but here we are, we are again very busy, still as passionate and stronger than ever!

Challenges and Business Lessons

2/ I heard that everything was not going so well, especially on the Costa Rica side. So what happened?

Ouch, I see that nothing can be hidden from you, the journalists! Yes, we have lived through unpleasant moments, I can't deny it, but more from a human point of view than anything else. Humans have as much of the disappointing and unpredictable as they can have of beauty and extraordinary. Since then, we have recreated a great team with honest and sincere people, who love their work and their country.

3/ Your former colleague in Costa Rica seems not to have been loyal, but isn't that a business lesson?

No, I don't think that business is necessarily unfair, it's more of a life lesson. Of course, it would be much better if people had the courage to assume their ambitions without trying to destroy what others have built, but this is not given to everyone. It is simply a matter of respecting oneself and others, but this too is not clear to everyone. We have to detect the human behind the business so as not to make mistakes!

Tourism Family and Competition

4/ Do you still believe that the "tourism family" is just an empty expression that never really existed?

Honestly, I continue to believe that the "tourism family" exists. In 37 years, we have created extraordinary, very strong and sincere relationships that have lasted to this day. It is these relationships, the ones that we remember and that make us believe in the "family of tourism". Those who talk about CSR and Responsible and Solidarity Tourism, but do not respect the stakeholders in the tourism chain, are already forgotten!

5/ Quimbaya works in the shadow of the biggest tour operators, do you feel weakened by competition, which is also unfair?

No, we do not work "in the shadow of the biggest tour operators". We have chosen to work as a B2B DMC, exclusively. Our mission is to make our 11 destinations in Latin America known to a large number of travelers. Our customers are tourism professionals in France and in more than 50 markets. It is a choice that has allowed us to accomplish our mission and once again, we are proud to have built strong and respectful relationships with many of our customers. As for competition, it has always existed and it is necessary. When it is disloyal, it is angry at first, but very quickly, we realize that it does not go far.

Latin American Destinations

8/ What are the destinations to go to in order to make successful sales? Your Best of...

The best of according to sales are Costa Rica, Brazil, Argentina, Peru, Ecuador and Mexico. Panama is creating a nice surprise by climbing on the list of very trendy and popular destinations for the past 2 years. Colombia has also woken up well and is bringing us some nice surprises. Chile is promising! Bolivia and Guatemala continue to visit each other very often in combination with Peru and Mexico.

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Read the interview on the Magazine