Miraflores, famous for its beaches, restaurants and lively atmosphere, is now positioning itself as a benchmark tourist destination in terms of sustainable development. Indeed, the municipality recently awarded the Quality Distinction for Sustainable Tourism to the Quimbaya Latin America company, in recognition of its efforts to promote tourism that respects the environment and its communities. This label, awarded by the Municipality of Miraflores, aims to position the destination as a model of responsible, competitive tourism in harmony with the Sustainable Development Goals (SDGs).
The Distinction de Qualité Touristique for service providers in Miraflores is much more than just a quality label. It guarantees that recipient businesses meet rigorous standards of environmental sustainability, social respect and economic development. These criteria enable both travelers and locals to enjoy enriching experiences while minimizing their ecological footprint and supporting local initiatives.
The role of this distinction is to recognize the efforts of companies like Quimbaya Latin America in Peru, which adopt innovative and responsible practices to contribute to the development of sustainable tourism in the region. It is based on two main principles:
One of the pillars of this recognition is the adoption of good environmental practices. This includes initiatives to minimize the carbon footprint of tourism activities, encourage the use of environmentally-friendly transport and promote the efficient and responsible management of natural resources.
For example, Quimbaya Latin America is committed to not wasting water, to favoring renewable energy sources, and to adopting measures to reduce polluting emissions linked to travelers' journeys. These practices not only help protect the local environment, but also offer tourists a more authentic experience that respects local ecosystems.
Similarly, through activities such as bicycle tours of Miraflores and Barranco to explore the city in an eco-friendly way, as well as pisco-making classes and pottery workshops, Quimbaya Latin America promotes local craftsmanship and proves that it is entirely possible to combine tourism and respect for the environment.
Here, then, are the benefits of sustainable practices for business:
Another key aspect of the Tourism Quality Award is the enhancement of human capital in the tourism sector.
The aim is to boost competitiveness and reactivate the local economy by improving employee skills through training and the use of new technologies.
For companies like Quimbaya Latin America, this commitment translates into regular training for their staff, to improve the quality of the services offered and provide a better experience for travelers. The development of human resources is at the heart of the sustainable economic growth model, which contributes directly to achieving sustainable development objectives.
Benefits for the tourism sector:
With this distinction, Miraflores has established itself as a destination of choice for travellers seeking a quality experience, where respect for the environment and customer satisfaction are paramount. This recognition underscores Quimbaya Latin America's leading role in promoting sustainable tourism in Peru and Latin America.
Through this initiative, the Municipality of Miraflores aims to ensure consistency between the local tourism offer and sustainable development needs. It encourages companies to follow Quimbaya Latin America's example and adopt responsible practices that benefit both the local economy and the environment.
By choosing Miraflores, travelers are helping to support a model of sustainable tourism development and preserve this jewel of the Peruvian coastline for future generations!
Elida Sanchez
Country Manager - QUIMBAYA TOURS PERU
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