TourMaG : Which countries are doing well and which are finding it a little harder to get back to business as usual?
Claudia Terrade : You know, it’s travellers who ultimately dictate which countries recover more quickly than others.
In Costa Rica, the recovery is unimaginable, extraordinary. I think that the government’s promotional efforts over the last decade are really bearing fruit.
Very often when a traveller comes to Latin America for the first time, they choose Costa Rica.
Mexico, which is a major tourist destination, is also doing well. Even during the pandemic, the country experienced constant flows of tourists, particularly to the United States, and it has resumed with unimaginable strength and greater flexibility.
Another big surprise is Argentina, which is attracting travellers despite its economic difficulties.
Ecuador, Brazil and Colombia also remain pillars of our production. These destinations are safe bets. On the other hand, Peru, which was off to a very good start, has been affected by the demonstrations that took place in December 2022. Bolivia, which is often offered in combination with Peru, is also marking time.
Finally, Panama is struggling to get back on its feet, even though it is a destination on a par with Costa Rica, without the problems of stocks. Panama has many historical and natural assets, and is one of only 3 countries in the world with a “negative carbon footprint”.